Usually no. AI UGC is produced from the product photography and brand assets you already have, so there is nothing to ship and no waiting for samples to arrive. For some specific add on work, like founder content integrations, we may suggest you send product, and we always confirm before asking.
Why AI UGC does not need samples
Traditional UGC means posting product to a creator, waiting two weeks, and hoping the result fits. AI UGC skips all of that. We build from your existing photos and brand assets, so production starts immediately and you are not tied to the post.
When product might actually help
A few add on formats benefit from real product, mainly founder content you film yourself. If that is ever the case, we will say so first. It is never a surprise and never a requirement to get started.
What we need from you instead
The only real input is your product photos and brand details, sent once. From there, the work is on us.